Disney has signed a major content and development deal with global YouTube star Like Nastya. This historic partnership represents the first time a legacy entertainment studio has collaborated directly with a top YouTube creator. The agreement focuses on co-creating original programming in both animated and live-action formats rather than simply acquiring existing videos. Anna Radzinskaia, who founded the Like Nastya brand and is Anastasiia’s mother, expressed great excitement about this collaboration. She noted that combining Like Nastya’s digital reach with Disney’s storytelling power will create something special for a new generation of families. The partnership aims to bridge the gap between YouTube creator culture and traditional television distribution platforms. Fans can expect new content to appear on Disney+ and Disney Jr. as development moves forward.
Key Points:
- Disney has entered into a landmark content and development agreement with global YouTube superstar Like Nastya.
- This deal marks the first-ever development partnership between the YouTube phenomenon and a major legacy entertainment studio.
- The partnership involves actively co-creating original programming across both animated and live-action formats.