Disney has launched a major promotional campaign for its upcoming Lakeshore Lodge hotel, set to open in July 2027. A massive pop-up art installation featuring a vibrant mural by award-winning artist Tracy Lee Stum is currently on display in Flatiron Public Plaza near New York City. The mural creatively depicts the hotel’s Daydream River lazy river and includes hidden details like a Mickey Mouse silhouette and floating inner tubes. Visitors can view the installation during specific hours on October first and second, with extended viewing times available on the first day. Alongside the mural, the exhibit showcases concept art for the resort’s lobby, outdoor recreation areas, and other amenities. The event aims to generate excitement and provide guests a sneak peek of the future vacation destination. Disney continues to release new information about the resort to build anticipation among potential visitors and Disney fans.
Key Points:
- Lakeshore Lodge will open in July 2027.
- A pop-up art installation featuring a mural by Tracy Lee Stum is located at Flatiron Public Plaza in New York City.
- The mural is inspired by the Daydream River lazy river at the hotel.
- The installation will be available on October 1st from 2 PM to 6 PM and October 2nd from 10 AM to 5 PM.
- The mural includes a hidden Mickey Mouse silhouette.
- Concept art for the hotel’s lobby, wetlands recreation area, and other amenities are displayed at the pop-up.
- Disney is promoting the hotel through this public art event to generate excitement before the resort opens.