Walt Disney World and Hallmark Channel are launching a new holiday collaboration featuring an original Christmas movie and a special pop-up retail store. The film, titled Holiday Ever After, will premiere on November 28, 2026, and stars Lacey Chabert and Travis Van Winkle in a story about two families finding connection at the resort. A limited-time shop at Disney Springs will open on October 7, 2026, selling merchandise inspired by the movie, including apparel, ornaments, greeting cards, and lifestyle items. This partnership marks the first original Hallmark movie filmed at Walt Disney World and signals the return of Hallmark products to Disney Parks since the 1980s. The store is strategically placed in a high-traffic area to attract both Disney guests and the broader holiday shopping market. Critics anticipate the project will appeal to fans of both brands while maintaining broad universal appeal through subtle co-branding. The collaboration represents a savvy marketing move that could set a new precedent for future holiday partnerships between entertainment and retail industries.
Key Points:
- Hallmark and Disney are launching a pop-up store at Disney Springs on October 7, 2026.
- The store will sell merchandise inspired by the original Hallmark movie Holiday Ever After.
- The movie will premiere on the Hallmark Channel on November 28, 2026.
- Lacey Chabert and Travis Van Winkle star in the film alongside Christy Carlson Romano.
- This is the first original Hallmark movie filmed at Walt Disney World.
- The collaboration marks the return of Hallmark products to Disney Parks since the 1980s.
- The pop-up shop will sell apparel, ornaments, greeting cards, and lifestyle items.
- The merchandise is designed to appeal broadly without heavy movie tie-in branding.