Hallmark is launching its 2026 Keepsake Ornament collection during the Christmas in July event running from July 11 to 19. Members of the Keepsake Ornament Club can shop early on July 10 for exclusive access. The new lineup includes over 250 ornaments featuring Disney themes, gaming icons, retro TV references, and nostalgic holiday designs. Notable items include a Cinderella Castle tree topper, Dumbo the Flying Elephant ornament, and PlayStation console design. Fans of Star Wars will appreciate the collection as well with various themed pieces available. The event also includes artist signing events from late July through mid-September for enthusiasts to meet designers. Hallmark plans another major ornament drop in October featuring over 150 additional designs. Shoppers can visit local Gold Crown stores or the official website to purchase items before they sell out quickly.
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