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Universal Kids Resort Unveils Playful Shops and Merchandise in Frisco Texas

Universal Studios is preparing to open its new Universal Kids Resort in Frisco, Texas on July 1, 2026. The resort will feature seven themed lands, each with unique retail locations offering character-inspired merchandise and kid-friendly displays. Jurassic World Adventure Camp will have Jurassic World Outfitters with themed apparel, interactive masks, action figures, and glowing egg keychains. SpongeBob SquarePants land will include Barg’N-Mart with nautical-themed plush toys, bucket hats, and beach accessories. Shrek’s Swamp offers Triplets Treasures with ogre hoodies and ears for kids and adults. Illumination’s Minions vs. Minions: Bello Bay Club features Bello Bay Boutique where guests can choose between Team Yellow or Team Purple apparel and accessories. TrollsFest will have Sparkle Shine Glitter Glow offering makeover looks inspired by Branch, Poppy, and Guy Diamond with wigs and costume pieces. Puss in Boots Del Mar includes Mercado de Perrito for cosplay items and Tienda de Dulces for themed sweets. The flagship Universal Kids Resort Store in Isle of Curiosity will consolidate merchandise from all seven lands plus expanded Gabby’s Dollhouse goodies. Some select items are already available on shopUniversal.com for families eager to start the fun before opening day.

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