The Themed Entertainment Association released its annual attendance report for 2025, revealing a modest decline at Walt Disney World and significant growth at Universal Orlando. The new Epic Universe attraction at Universal contributed millions of new visitors to the resort’s overall numbers. While total global theme park attendance remained essentially flat, individual operators experienced varying results across their parks. Magic Kingdom retained its position as the world’s most visited theme park despite a slight decrease in visitor numbers. Disney Experiences continued to lead among top park operators globally with over 146 million guests visiting their properties. The report highlights that new attractions and expansions are crucial for maintaining attendance growth in the competitive theme park industry.
Key Points:
- Universal Orlando grew 5.4% in attendance, the largest gain among top 10 operators, driven by Epic Universe opening.
- Walt Disney World parks saw a combined 0.2% decrease in total attendance compared to the previous year.
- Magic Kingdom remained the world’s most visited theme park with over 20 million visitors despite a slight decline.
- Disney Experiences drew 146.8 million guests globally, maintaining its lead among top theme park operators.
- Total attendance at the world’s top 25 theme parks was essentially flat at 245.4 million visits in 2025.