Walt Disney Company and Kraft Heinz have unveiled a significant long-term strategic alliance impacting food service across Walt Disney World, Disneyland, and Disney Cruise Line. This enterprise-wide partnership integrates ten Kraft Heinz brands including Heinz, Philadelphia, and Kraft Mac & Cheese into Disney parks and resorts starting with the 2026 D23 Expo. The collaboration aims to deliver new menu offerings, distinctive dining experiences, and storytelling-driven products inspired by Disney’s beloved franchises throughout hundreds of North American dining locations. Leadership from both companies emphasize combining Kraft Heinz’s flavor expertise with Disney’s culinary creativity for innovative guest experiences across parks, cruises, studios, and streaming platforms. This landmark deal represents one of Disney’s largest corporate alliances since partnering with Impossible Foods and may bring back sponsored pavilions like EPCOT’s Land section. Fans can expect creative integrations ranging from custom sauce stations to potential themed experiences similar to Club Cool. The partnership officially launches this summer with activations rolling out across resorts and cruises while special reveals await at the upcoming D23 Expo event.
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