Disney has officially revealed an expansive lineup of retail experiences, brand collaborations, and exclusive merchandise planned for the upcoming D23 The Ultimate Disney Fan Event held from August 14 through August 16 in Anaheim. Shopping serves as one of the premier highlights for attendees, featuring a vast mix of returning fan favorites, first-ever store debuts, and rare collectible drops. The central D23 Marketplace showcases curated collections celebrating iconic franchises including Princess Diaries, Star Wars, Marvel, and global Disney Parks merchandise. A new pin store offers limited-edition designs dropping daily while specialized photo opportunities enhance the experience for visitors. The Disney Store booth returns with special-edition collections including Formula One partnerships and interactive moments like a life-size claw machine for photos. To simplify purchasing, the booth operates via QR code scanning allowing attendees to order items on-site with direct shipping options. The Walt Disney Company Store hosts two separate locations featuring official event apparel and a special collection inspired by Walt Disney’s personal office. Mickey’s of Glendale returns alongside the official debut of Disney .YNSD, a new lifestyle line blending streetwear with storytelling created by Imagineers. A significant addition is the Disney Experiences Auction enabling fans to bid on historic memorabilia available both locally and online throughout the weekend. Additional attractions include the Disney Studio Store Hollywood for centennial releases and Disney Publishing Books offering first-to-market titles with author signings. Major partner brands provide exclusive drops across the show floor while Ravensburger offers limited-edition Disney Lorcana products. Disney utilizes advanced virtual queue and mobile shopping technology to efficiently manage crowds and expedite purchases at participating stores.
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