Disney has begun testing a new artificial intelligence vacation planning tool called Guided Search with a limited audience in the United States and Canada. This beta version appears on the home screen alongside existing options like Resorts and Packages, accessible via phone or laptop but not yet available on mobile devices. The tool features a Zillow-style map showing resort prices by area, allowing users to select specific travel dates or choose flexible options for automatic date selection. Users can ask natural language questions through a search bar, though some queries return outdated information about closed attractions like Olaf Draws and the Magic of Disney Animation. While the system correctly applies user discounts when logged in, it struggles with complex dining plan questions and provides incomplete answers about snack recommendations. The current implementation focuses heavily on resort-related searches, which aligns with Disney’s primary revenue streams, but may lack depth for other vacation planning needs. Testing is ongoing as developers continue to refine the functionality before a full public rollout.
Key Points:
- The Guided Search tool is currently in beta phase with limited release to users in the U.S. and Canada
- The feature appears on the home screen next to Resorts & Packages and Tickets & Passes options
- Users can access the tool through Disney’s website on mobile phones and laptops but not yet on MDE
- The search includes a Zillow-like resort map displaying prices by area with flexible date selection capabilities
- Natural language queries return mixed results including outdated information about closed attractions like Olaf Draws and Animation Academy
- The system correctly applies qualifying discounts when users are logged into their My Disney Experience account
- Complex questions about dining plans provide incomplete or unhelpful answers to users unfamiliar with the program
- The tool currently prioritizes resort-focused searches which aligns with Disney’s main revenue drivers