This piece explores Disney Vacation Clubs original marketing slogan and how it ironically applies to their current paid perks program. The author notes that while DVC once promised a well kept secret, the program has become quite visible through infomercials and construction projects. Despite minimal promotion, Membership Magic Beyond offers valuable benefits including discounted theme park tickets and special character meet and greets at EPCOT. The program costs ninety nine dollars annually and provides access to exclusive lounges with priority entry during busy times. Members can purchase specially priced tickets for both Walt Disney World and Disneyland Resort with significant savings compared to standard pricing. The perk package also includes photo prints at Aulani resorts and memory maker entitlements worth up to two hundred ten dollars. Character costume photoshoots in cottagecore style outfits are available nightly from five thirty to eight thirty pm at the EPCOT member lounge. The author expresses satisfaction with the program benefits but wonders if it will continue into 2027 given its apparent profitability concerns.
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