Walt Disney World is beginning beta testing of new artificial intelligence technology on its official website to simplify the vacation planning process. The updates include a flexible search tool for finding the best room rates, a new pricing calendar, resort comparison features, and optional AI-powered planning assistants. Developed in collaboration with Google Cloud, these tools aim to reduce friction and help guests book with greater confidence by providing clear summaries and direct answers to common questions. While some existing systems like Lightning Lanes and Advance Dining Reservations remain unchanged during the initial beta phase, the new interface builds on a recently refreshed website design that already reduced navigation links by 40%. Disney plans to roll out these improvements gradually, starting with select guests in the United States and Canada before expanding availability based on feedback. The company hopes these changes will significantly improve guest satisfaction scores and make planning easier for both first-time visitors and experienced fans.
Key Points:
- The new AI technology is being developed by Disney in collaboration with Google Cloud.
- The ‘Guided Search – BETA’ experience will initially be available to a limited number of randomly selected guests in the United States and Canada.
- During the beta test, nothing is changing with Lightning Lanes or Advance Dining Reservations as part of the initial deployment.