Disney has officially filed a trademark application for the name Disney’s Lakeshore Lodge, adding an apostrophe and possessive s to the resort’s title. This change aligns the property with other Walt Disney World hotels that use similar naming conventions. The pending application covers restaurant services, lodging, and hotel accommodation offerings at this upcoming vacation club destination. Originally planned as Reflections before being paused in 2020, the project was revived under its current name while maintaining nature-inspired design elements. Construction continues on the property as Disney expands its resort portfolio with this new addition to Walt Disney World. The trademark filing represents a small but significant step toward finalizing the resort’s official branding and identity.
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