Disney’s Hollywood Studios has officially unveiled The Magic of Disney Animation, a new immersive experience that replaces the former Star Wars: Launch Bay attraction. This interactive exhibit draws inspiration from the short film Once Upon a Studio, featuring galleries where animated characters come to life and hidden details for guests to discover. Visitors can participate in Olaf Draws classes led by an animatronic version of Olaf, meet characters in themed animation departments at Off the Page, and enjoy indoor play areas like The Drawn to Wonderland Playground. The building also houses a theater screening Once Upon a Studio and includes a new gift shop called The Studio Store with exclusive merchandise. Located in the refreshed Walt Disney Studios area alongside Mickey Mouse Clubhouse Live! and The Little Mermaid show, this addition offers shaded stroller parking and family-friendly photo opportunities. Opening on September 14th, the experience represents a significant expansion of creative storytelling opportunities within the park.
Key Points:
- The Magic of Disney Animation officially opens on September 14th at Disney’s Hollywood Studios
- The attraction replaces the former Star Wars: Launch Bay location in the Walt Disney Studios area
- Visitors can participate in Olaf Draws classes led by an animatronic version of Olaf from Frozen
- Off the Page features character meet-and-greets across six animation studio departments including Story, Layout, and Hand-Drawn Animation
- The Drawn to Wonderland Playground offers indoor play with Alice in Wonderland theming and oversized flower gardens
- Guests can watch Once Upon a Studio in a dedicated theater within the new building
- The Studio Store provides exclusive merchandise including Animation-inspired ears and soft blankets with rare characters
- The location includes shaded stroller parking and was recently refreshed alongside other attractions