Walt Disney World and the Orlando Magic have extended their long-standing partnership, ensuring continued collaboration both on the basketball court and within the Central Florida community. The agreement maintains Disney branding on team uniforms while expanding their presence inside the Kia Center through new enhancements. A redesigned Walt Disney World Atrium now features advanced projection technology that transforms the space during games with imagery inspired by Disney theme parks. Orlando Magic President Charlie Freeman described Walt Disney World as a strong community partner and natural fit for the organization. Walt Disney World President Joe Schott emphasized the hometown connection and focus on creating lasting memories through this collaboration. This extended agreement marks over 15 years of partnership between the two organizations, establishing one of the most recognizable sports and entertainment alliances in Orlando.
Key Points:
- Walt Disney World and Orlando Magic extended their partnership agreement
- The Walt Disney World logo will remain on Magic uniforms under the new deal
- A newly redesigned Walt Disney World Atrium was debuted inside the Kia Center
- The atrium features advanced projection technology with imagery from Disney theme parks
- Orlando Magic President Charlie Freeman praised Walt Disney World as a strong community partner
- Walt Disney World President Joe Schott highlighted the hometown connection in the partnership
- The organizations have worked together for more than 15 years