Disney and Kraft Heinz have announced a significant multiyear agreement bringing ten of their well-known food brands into Disney parks and cruise lines. Under this new deal, Kraft Heinz products will appear at numerous dining venues throughout Walt Disney World, Disneyland, and aboard Disney ships. Popular items include Heinz condiments, Philadelphia cream cheese, and Kraft Macaroni and Cheese. Guests may soon see themed versions such as lightsaber ketchup dispensers and characters inspired pasta dishes. In addition to providing food, Disney will gain character rights for use on Kraft packaging. The companies also plan collaborative digital content and marketing efforts for Disney media platforms. This partnership launches this summer with exclusive previews available at the D23 event later this year.
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