Disney Consumer Products celebrated the upcoming release of Sony Pictures Spider-Man Brand New Day with a spectacular takeover of Silvercup Studios in Queens. The historic production facility featured an impressive projection mapping show where Spider-Man swung across its iconic sign, paying tribute to Peter Parker’s neighborhood roots. Fans who visited the location were surprised when the character actually appeared for a personal greeting during the nighttime event. This grand celebration runs continuously until Sunday, July 19, offering visitors a unique opportunity to experience the display. To complement the promotional campaign, major merchandise partners including LEGO, Hasbro, and Crocs are launching extensive product lines ranging from collectible toys to fashionable apparel. Shoppers can find these themed items at the Disney Store or through their official website, with notable products like interactive action figures and plush toys leading the collection. The promotional efforts build excitement ahead of the film’s theatrical premiere scheduled for Friday, July 31.
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