Universal Destinations and Experiences is returning to the Midsummer Scream convention this August with an expanded presence featuring exclusive merchandise, immersive experiences, and thrilling attractions for horror enthusiasts. The event will take place from August 7 through 9 at the Long Beach Convention Center, showcasing upcoming spooky experiences from Universal’s growing lineup of attractions. Visitors can explore a larger-than-ever booth footprint with immersive photo opportunities inspired by this year’s Halloween Horror Nights at Universal Studios Hollywood. New merchandise collections themed to beloved franchises like the Universal Monsters and Halloween II will make their debut at the event before arriving at theme parks. The convention will also host character meet-and-greets, complimentary artist signings featuring exclusive artwork, and a special behind-the-scenes panel exploring creative collaborations. Executive Producer John Murdy is expected to share new details about this year’s Halloween Horror Nights event during an annual panel. Universal Horror Unleashed will have a presence in the Hall of Shadows, allowing attendees to face-to-face encounter terrifying icons from Universal’s year-round horror experience. The lineup promises to be a must-visit destination for die-hard fans and anyone who loves all things spooky this summer.
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