Walmart has launched its holiday marketing campaign “A Who Knew Carol,” inspired by the 1992 film The Muppet Christmas Carol. The initiative features Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz in a new role, alongside classic characters like Kermit, Miss Piggy, and Gonzo. This campaign is part of Walmart’s broader “Who Knew?” strategy to rebrand the retailer as more trend-forward and appealing to higher-income shoppers. The launch video uses self-aware humor to address anachronisms in the setting while promoting seasonal deals and gift ideas. New Muppet Christmas Carol merchandise, including apparel from Spirit Jersey and items at Old Navy, has also become widely available across multiple retailers. Meanwhile, Disney faces criticism for failing to capitalize on the franchise’s resurgence despite the success of its recent Muppet Show revival.
Key Points:
- Walmart’s holiday campaign ‘A Who Knew Carol’ features Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as his niece.
- The campaign runs from November 12 through December 2, 2026, coinciding with major holiday shopping events.
- Customers can purchase both Walmart+ and Sam’s Club Plus memberships together for $120 per year.
- New Muppet Christmas Carol merchandise includes a fleece crew and sweater by Spirit Jersey available as of October 27, 2026.
- The 2026 revival of The Muppet Show won four Emmy Awards but has not yet been picked up for a full series order.